New brand identity
SI has recently launched its new brand identity, created by Omnia, a leading communications agency with offices in Dubai, Guernsey and Edinburgh.
Omnia very quickly grasped that, while a solid track record is reassuring to investors, the key to successful returns is in consistently choosing the right commercial properties to invest in. The new identity succinctly sums up what SI is all about – the SI team invests with vision, identifying the opportunities with the potential to deliver superior returns.
As a first step in rolling out the new brand, SI commissioned Realise, the Edinburgh-based digital agency, following a competitive pitch. Realise have created SI’s new website and have also been appointed to develop a broader digital vision for SI in order to allow it to compete more effectively in a very niche and heavily regulated sector.
The dynamic and premium positioning of the new brand online was pivotal to the pitch decision and Realise’s creative concepts demonstrated a real understanding of the SI brand and core values.
Fiona Proudler, Creative Services Director at Edinburgh-based Realise said:
"This is not just about a website refresh. Rather it is about presenting a digital strategy that meets SI’s business objectives and the creation of an online brand that takes SI to the next level. With our experience in the financial services marketplace and understanding of what makes for a rewarding customer experience online, we expect the new site to deliver significant growth for SI in 2007 and beyond."
Karen Kneale, Marketing Manager, SI added:
"SI is known for its ability to spot a good commercial property investment ‘story’ and delivering outstanding returns to our investors. Our investors are a sophisticated audience and our brand needs to reflect that premium feel. Realise demonstrated the best understanding of our new brand and business objectives during the pitch process. The creative solutions were really well received internally and their technical pedigree spoke for itself.”